Lynk&Co enters Europe with unique membership model for 01 SUV

Lynk&Co says the simple line-up will allow customers to take delivery of their car within around three days, with production taking place at the same factory in Ghent, Belgium, that builds the XC40. 

The SUV is based on the Compact Modular Architecture (CMA) platform that underpins its similarly sized Volvo XC40 sibling. It measures 4541mm long by 1857mm wide, with a 2735mm wheelbase. 

The distinctively styled 01 went on sale in China in 2017, becoming the fastest-selling car in the world with 6000 orders in its first 137 seconds on sale. The European version features an overhauled interior and is marked out by a subtly redesigned front and rear end, though its distinctive wing-mounted headlights and rear lights “inspired by Shanghai architecture” remain. 

The cabin is dominated by a large infotainment screen that gives access to most systems and controls, and a digital display that is, according to head of design Stefan Rosén, “as big as we could make it”.

Android Auto, Apple CarPlay and a suite of inbuilt connectivity services feature as standard, including an online sat nav platform that detects traffic and crowds in urban areas, over-the-air software update functionality, an app-based digital key and a social media camera.  

Lynk&Co emphasises the sustainability of the high-quality materials used throughout, pointing to the seats, which are upholstered in recycled fishing lines, as an example. 

The first cars will arrive in Europe in April 2021, as the brand works to develop a physical presence in the region with ‘club’-style showrooms, rather than conventional dealerships, the first of which will open in Amsterdam in October. A date for the UK roll-out has not yet been confirmed, but is expected to take place sometime in 2021.

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